Surf Portfolio
OLLIE
I competed in a Hackathon at Amazon, designing Young Women’s brand focused on Surf and Skate lifestyle. The core concept was to be famous and discover-able for on-trend Swim, and help customers find more by shopping from capsule drops. Each drop featured the same core items, but done in a new way! The disruptive aspect of a covetable print assortment in a limited quantity allowed more creativity in each item’s print, while bring the consumer along for the journey. I won a spot to pitch to executive leadership team, but ultimately did not place in the competition.
